New Program from the world's leading business thinker Adrian Slywotzky in Ukraine. Lviv Business School of UCU together with one of the best business consultants in the world – Adrian Slywotzky are developing new program which will be held on April 15-17. New training course ''Mission impossible'' will provide business leaders with new understanding of building and development of company.
This program will consist of three parts:
– three-day intensive lectures of Adrian Slywotzky
– three-month of individual distance learing in companies
– follow-up course by Adrian Slywotzky
This course will explore 7 topics:
Value Migration: How and why does market value (market capitalization) shift from old business models to new business designs? How can companies better anticipate and respond to changing customer priorities, and do a radically better job for the customer?
Business Design: How we design our product or service matters a great deal. How we design our business matters much, much more. It can make a 3X-10X difference in the value of our company. What are the key tools of business design?
The Four Value Chain World: Once separate industries are colliding in a way that accelerates both value migration and value growth. What can we learn from the winners in this new game? How can their ideas make my business stronger?
Demand: Who are the
best companies at new demand creation? Which of their practices are proprietary
and non-copiable, and which of their practices can I learn and apply to create
new advantages for my business?
Brand: To build
brands, and to engage the entire organization (and every customer) to do so.
And, done correctly, brands can be built very, very cost-effectively, much more
cheaply than in the past. Learn how companies large and small have done it, and
begin putting their techniques to work for your organization, in order to put
your team in a position to build a breakthrough brand within the next 3-4
years.
Launch: Learn how a
handful of companies thought differently about launch, invented new techniques
and methods, changed their odds of success from 10% to 90%, and (often starting
from nothing) overturned and rocked their industries. For those whose
organizations are NOT planning any major launch in the next 2 years, we will
ask – why not?
Customer Cryptography: Who will decipher the information our customers are trying to send us –
through their purchases, their opinions, their behaviors, and the social forces
influencing them? Is the method the same for B2B and B2C, or are they
completely different? Experience how the best “customer cryptographers”
in the business do it, and how their mindset and methods can help your
organization shift from guesswork to precision, to , in some cases, remarkably
effective prediction.
Audience
Course would be intereste for senior executives and
high potential middle managers.
Dates April 15-17
Lecturer and author of the seminar
Adrian Slywotzky is the member of the Advisory Board of LvBS, one of the
most prominent specialists in modern management, author of the international
bestsellers on the issues of strategic management, partner of Oliver Wyman,
he was elected to the 50 Global business thinkers and to the Top 25
Business consultants. In the past year, Adrian Slywotsky issued his new
bestseller Demand: Creating What People Love Before They Know They Want It.
Lviv business school of UCU (LvBS) published the Ukrainian translation of the
book.
For registration contact with:
Ostap Lutsyshyn, [email protected], +38-032-2409958,+38-067-6731876
Serhiy Lesnyak
Director of RR Commodities (Shanghai), lecturer in International Business,
came to the program from China
“I like Adrian Slywotzky and I have been captivated by
his books since adolescence. I read Value Migration first, and it had a
positive impact on my life. Then I started buying books by Adrian Slywotzky
wherever and whenever possible and recommended them to my friends. I was waiting
for the opportunity to meet this renowned business consultant for a long time.
The LvBS course is very good value for money. The variety of tools offered by
Adrian Slywotzky, the depth of working with customers he teaches, a customer
journey map illustrating the customer pain points – all these are very
practical things. We are going to implement these tools in our company and with
our customers.”
