Date: June 18, 2015
Location: IQ Business Center, 2nd Floor
13-15, Sergei Strutinskii str.
Organizer: Ukrainian Building Community
Co-organizers: SCG International, DTZ Ukraine
Decrease in
consumer spending makes malls’ owners and managers to seek new innovative ways to attract customers. One of the most important roles in the struggle for “consumer wallets is actually a concept of the center. Centres are now places for people to socialise, communicate and do shopping.
Our speakers
will talk about the concept rules of branding and rebranding in crisis times:
•
Nick Cotton (Nick Cotton), managing director of DTZ Ukraine
TOPIC: Optimization of the Shopping Centres: Making
decision on redevelopment / reconception / repositioning;
•
Clive Woodger, Chairman, & Anna Poberezhna, senior business
consultant / Ukraine representative, SCG International.
Case: “Crisis rebranding. Concept transformation
challenges.”
•
Nikolai Novikov, Marketing Director, Budhaus Group.
Case “The social concept of the shopping center
FABRIKA, Kherson.”
•
Elena Derevyanko, managing partner, PR Service;
•
Roman Mishchuk, Head of sales, “MTI Security Systems”.
“The truth is that the centres have ceased to be simply
‘trade centres’ to becoming place destinations – where people go to socialise,
be entertained, excited, inspired. As new community hubs, they are lifestyle
and culture venues for a wide range of audiences and activities offering
ideally now a 24/7 facility!” says Mr.
Woodger, Chairman, SCG International.
“Ukrainian
real estate market is like a massive Christmas sale, which lacks of clear
communication and dialogue between the brand and the rest of the world, hence
losing its attractiveness for foreign “tourists” – adds Anna Poberezhna, Senior Business Consultant,
Ukraine coordinator, SCG International.
Event held in the format of small workshops.
For any
questions, please contact:
Irina Yarmolyuk, producer
Tel .: +38067
507 11 68
E-mail:
[email protected]
Web: http://buildua.com/
