Moscow, January 13 (Interfax) - The Russian print media community is marking the Day of Russian Press on Jan. 13 in a difficult setting.
"The following tendencies have made themselves felt on the Russian print media market: a large number of newspapers and magazines have left the market, the press has migrated into the Internet, the print-runs have been shrinking and the print media have become smaller in size and less periodic," the Association of Print Media Distributors (ARPP) said in a report.
"About 20% of periodicals ceased to exist in 2009 in the estimate of the Federal Press and Mass Media Agency. This tendency will continue in the near future, experts say," the ARPP reports.
Losses have affected both federal and regional print media, it said. On the print media’s switch to the Internet, it said, "The newspaper Gazeta is a vivid example of that and it went online on January 1, 2010."
"But the crisis, for all its negative impact, has a healing effect, ridding the press media of all non-market editions. In the opinion of ARPP experts, the market of advertising will awaken in 2010 and sales will post moderate growth," the report says.
