You're reading: CNN: Thanksgiving openings are the new normal

American consumerism has triumphed. For all the talk of boycotting stores that opened on Thanksgiving Day, the crowds showed up anyway.

Big-name retailers, like Target (TGTFortune 500), Wal-Mart (WMTFortune 500),Best Buy (BBYFortune 500) and Macy’s launched their Black Friday sales in the evening hours Thursday, while Kmart opened even earlier, at 6 a.m., with plans to remain open for 41 hours straight.

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