Ever feel misunderstood by colleagues, friends or even your spouse? Perhaps a computer, with a little help from your social networking profile, will be able to figure you out. New research suggests that a computer model is a better judge of an individual's personality than those closest to them. The judgment is based on an analysis of what people "like" on Facebook.
Financial Times: Facebook understands you better than your spouse
Researchers at the University of Cambridge and Stanford University analysed thousands of Facebook users, tracking the pages on which they clicked its 'like' button. High quality global journalism requires investment. This allowed researchers to compare human judgment to machines, finding that when given enough data the computer model scored higher than siblings, parents and even spouses in understanding the character of a loved one.
