Media professionals are gearing up for the 6th International TV and Radio Fair – a twice-yearly event that is to be held at the Ukrainian Chamber of Commerce in Kyiv from May 4 through May 7.
Television companies, radio stations, production studios and ad agencies are to participate in the event.
And as part of the fair, the Assembly of the Ukrainian Television Committee, a non-government organization, membership of which is open to television industry workers, advertisers and ad industry professionals, will take place in Dim Khudozhnika (on Lvivska Ploscha) at noon on May 5. The UTC aims to enhance the development of television industry in Ukraine and, in part, improve the channels of communication between TV stations and advertisers. For more information, call 220-7030.
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Even though there are billions of pages on the Web, few are aimed at Ukrainian ad industry professionals. To fill that gap, Miche Verney, creative consultant at Provid/BBDO, has launched his own Web site http://www.miche.com.ua.
'I have given it the positioning of a club for people who either think marketing [stinks] or is an essential part of today's lifestyle,' Verney said.
According to Verney, the site's target audience is broad, and includes marketing directors, students, creative people and others interested in the creative professions and the Internet.
In the future, Verney hopes to organize an online design competition for teams of designers, which he hopes will in turn foster a virtual creative community here in Ukraine.
'The online design competition is going to be 100 percent virtual,' Verney said. 'People will not know their other team members or be able to contact them in person because all correspondence will be through the site and will be monitored.'
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Earlier this month Bates Ukraine was named the winner of a five-month tender battle for the BAT Ukraine pitch. Bates beat off five competitors to win the right to conduct media buying and planning for BAT Ukraine's whole brand portfolio.
BAT Ukraine announced an overhaul of it's media planning in Ukraine and launched a tender for the work in November 1999.
'It took us five months of hard work to prove that Bates is the best choice for the client,' said Yury Kogoutiak, general manager at Bates Ukraine.
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Adell Saatchi & Saatchi has won a pitch to advertise in 2000 air conditioners sold by home appliances retailer New Wind. The ad campaign is set to start in early May. The agency said it plans to bring simple creative solutions and a wide range of communication tools to bear on the campaign.
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Kyiv-based ad agency AMG recently introduced the capital's businesses to a novel marketing project – a free delivery service for Lipton tea (Unilever), Jacobs coffee (Kraft Jacobs Suchard) and Ukrainski Dzherela drinking water. According to the agency, the multinationals benefited from Ukrainiski Dzherela's delivery network, while the Ukrainian company enhanced its brand image through close association with internationally recognized brands.
Olena Nikolayenko can be reached at [email protected]
