In case you haven't noticed, Kyiv's central square, Maidan Nezalezhnosti, has a relatively new eye-catching addition.
A massive, 10.5-x-7.5-meter television screen was erected by Kyiv's Vision Media Group. The rectangular beast is notable for its crisp quality, enabled by a hi-resolution screen that transmits clearly even when exposed directly to the sun's rays.
The screen offers a steady flow of entertainment programming, focusing on sports, music videos and news. But its raison d' etre is to drum up ad revenues.
According to Oleg Didkovsky, Vision Media Group's manager, a one-minute ad spot costs $36, regardless of the time of day. The screen airs constantly from 9 a.m. to 11 p.m., seven days a week.
Kyiv Mayor Oleksandr Omelchenko cut the ribbon on the screen on Dec. 25. It ran without sound until last month when speakers were added.
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The Kyiv Art Directors Club has extended the deadline for entries into the visual communication exhibition Pervy Blin (The First Pancake) to April 27.
The exhibition, the first event to be launched by the newly founded Art Directors Club, opens at the Lavra gallery on May 5. The goal is to present the club to the general public and display emerging trends in the field of visual communication in Ukraine.
One can submit works to Natasha Isupova, president of the Kyiv Art Directors Club and senior creative director at Leo Burnett, at 34 Lesi Ukrainka, 4th floor. For more information, call 254-2454.
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Euro RSCG Ukraine, the local affiliate of Euro RSCG WW, has officially changed its name to Euro RSCG New Europe. Euro RSCG New Europe is a unit of Havas Advertising Group, the world's sixth largest communications group.
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Euro RSCG New Europe has launched an ambitious below-the-line advertising event for Reebok as it steps up its public relations campaign for the sportswear maker in advance of the warmer months.
The agency has created a light show on the premises of Reebok outlet on 52 Khreshchatyk. The show, which was launched April 15, will run through May 15. It will show every night from 8 p.m. to 10 p.m.
As part of the same campaign, RSCG is planting a disk jockey outside the store on weekend afternoons, creating a disco-like atmosphere that it hopes will prove a draw to the thousands of Kyivans who stroll Khreshchatyk on weekends.
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Linea 12/McCann-Erickson recently launched a nationwide promotional campaign for Maggi soup called 'Five Years Without Troubles.'
Anyone who buys a package of Maggi Soup will be eligible to win the grand prize of Hr 3,000-a-month for 60 months. The agency claims the grand prize is the biggest promotional prize ever offered in Ukraine. The contest runs through August.
Linea 12/McCann-Erickson and Maggi had success earlier with a similar campaign in Russia.
'While developing the [Ukrainian] campaign, we've paid great attention to the Ukrainian mentality,' said Natasha Chaika, agency's account executive.
In other news at Linea 12/McCann-Erickson, the agency announced it will soon unveil a new campaign to revamp the image of Kosmos cigarettes.
Olena Nikolayenko can be reached at [email protected].
