Navigating the fragile diplomatic relations between Ukraine and Russia has proven difficult for Google and Coca-Cola, which felt the wrath of both nations after major online faux-pas this week.
CNBC: Coca-Cola, Google enter Ukraine-Russia minefield
Coca-Cola faced fire after it originally posted a New Year's greeting on a Russian social media site which featured a map of Russia that excluded Crimea, the region of Ukraine that it annexed in 2014.