Golden Bee, a graphic design competition held once every two years, will on April 7 hold an award ceremony for three competition categories – best poster, booklet and T-shirt design.
In the past, Ukrainian graphic design companies have entered 16 examples of their work for appraisal in the Moscow-based competition. This year's Golden Bee is the fifth competition held (it has been running since 1992).
'The rate of [Ukrainian] participation isn't that bad – considering how underdeveloped Ukraine is design-wise,' said Sergey Serov, the president of the Golden Bee competition.
One reason Ukraine may remain a design backwater is that its brightest and best tend to leave for Moscow once they achieve success. For example, the Kharkiv-based creative boutique Shtab, which took part in the first and second Golden Bee competitions and won a special prize, soon lost the core of its creative personnel – Nikolai Shtok and Yevgeny Taborisky – to Moscow-based design companies.
For more info about the Golden Bee biennial, visit www.advertology.ru. * * *
Closer to home, the Kharkiv-based ad competition Golden Mill 2000 is seeking to encourage ad professionals to submit their work for judging by waiving the Hr 111 charge for accepting entries. (The waiver applies only to the first work entered, subsequent entries must be paid for in full.)
The competition is being held as part of the Fourth National Festival of Mass Media and Advertising, which takes place on April 10-12. Winners of the video and poster categories gain free entry to the international ad design competition Epica 2000. This year a third category – audio ads – is being introduced by the competition's organizers. For more info, call (0572) 45-81-41, 45-81-42
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The ad industry in the West loves to plunder the charts of the past for great backing music for television ads. Here in Ukraine, singer Ani Lorak is doing the opposite – using the backing score for an ad as the basis of what she hopes will be a big hit in Ukraine. Lorak, who wrote the song 'Dream Angel' with British songwriters Barrie Guard and Josh Phillips, based it on music from an ad for Korona chocolate. Kraft Jacobs Suchard owned the rights to the original music, and the full song was first performed on March 30 in Kyiv nightclub Bingo.
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Provid/BBDO has a new client – the Azov Machine Oil and Lubricants Factory. * * *
Bates Ukraine won the pitch to handle advertising in 2000 for a new FM radio station – Europe Plus. The ad agency is this month launching a new ad campaign entitled 'We've got closer' for the new station.
Olena Nikolayenko can be reached at [email protected].
