Former Ukrainian President (1994-2005) Leonid Kuchma has said that commercialization of the media is measure that has to be taken for its survival.
"Excuse me, but today all media are commercial. It is not interesting to show something positive on television. And we all know what people like to read today. This is not the media’s fault – it’s a struggle for life," he said at the Forum of European and Asian Media in Kyiv.
In addition, Kuchma described the forum as "a significant moment for the building of Ukraine."
