Every culture has a curse word so vulgar, so base, so utterly crass that its utterance can cause a sharp intake of breath among even the saltiest of swearers. So imagine what happens when that word goes from being the proprietary epithet of construction workers and market traders to a mainstream slogan embraced by the elderly, women, and children alike?
The Atlantic: Ukraine’s obscene, patriotic rallying cry
The Atlantic writes how a dirty word for the male anatomy became a political slogan.
