On Oct. 21, McDonald's Corporation reported yet another disappointing quarterly result, as the company's consolidated revenues declined 5% year-over-year in the third fiscal quarter. McDonald's financial model is dependent on comparable store sales growth to drive profitability, and the company has been struggling to deliver strong comparable store sales consistently for the last few quarters now.
Forbes: McDonald’s poor third quarter results burdened by negative customer traffic
Employees serving clients at a McDonald's restaurant on Pushkin square in Moscow on Feb. 1, 2010.
