Now, moviegoers around the country order tons of the stuff saturated in oil, drenched in butter, cheese and salt.
Marketing research companies say that the typical US household (with two kids) pop about 30 bags of microwave popcorn annually. Before the global financial crisis, they declared a high growth in popcorn selling by 2% every year, which was seen in the accelerating economies of Eastern Europe.
So, popcorn remains the irresistible movie delicacy around the world. But the present year may become another turning point in popcorn habit history. ConAgra, one of North America’s food companies launched a microwave popcorn bag that transforms directly into a serving bowl. So, there’s no need anymore to look for a bowl to empty a tall cardboard bag with the hot stuff.
It seems funny, but some marketing gurus described the invention of the bowlbag, as “the biggest thing that happened with popcorn in 25 years” and the world consumer marketing trend of 2011.
Meanwhile food companies in the US have already tried to produce bowlbags in the mid 90’s, but that time no needed healthy materials were available. May be this consumer trend confirms the old saying, that “anything that is new, is something that is old and forgotten”.
Viktor Kovalenko is a public relations and communications professional. You can read his blog entries at http://viktorkovalenko.blogspot.com/
