More than 1,300,000 people die in fatal traffic accidents around the world each year, with 35,000 in the U.S. alone. In Ukraine, about 5,000 people die on average in traffic accidents per year. Thus, in 30 years of Ukrainian independence, almost the entire population of the city of Ternopil – a regional center in Western Ukraine – has died in traffic accidents. Yet Ukraine’s road fatality rate has declined by 30% – all of it in recent years.

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