“Great marketing is no longer about the stuff that you make, but about the stories you tell”, according to marketing gurus(opens in a new tab), and pro-Kremlin media have taken the lesson to heart. The promotion of the Sputnik V vaccine to global markets is going full speed ahead with a particular focus on Spanish-speaking audiences in Latin America.
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EUvsDisinfo: Pro-Kremlin media as a marketing tool
A nurse prepares to inoculate volunteer Ilya Dubrovin, 36, with Russia's new coronavirus vaccine in a post-registration trial at a clinic in Moscow on Sept. 10, 2020,
