Black Friday 2021 — a great event in Ukraine! On this day, almost every store in the country is having a crazy sale. Don’t forget: Black Friday is a sweet time for marketers. In this article, we will tell you how to make useful purchases and not to get caught up in money manipulation.
Make a list
Sale season is not a reason to waste money. Discounts on the price tags on the Internet or offline stores can make your head spin. Before you know it, your wallet is empty. To avoid wasting your budget, we advise you to make a list of necessary items before you go shopping. How to do it? Divide your shopping into categories:
• Clothes and shoes;
• Gadgets for leisure and work;
• Home appliances;
• Interior decor;
• Cosmetics.
Write down the items in each section and move on to the next tip.
Control the prices
«Yep, got ya!» — that’s the way some marketer thinks. Why? Because he has envisioned the consciousness of the list. He will raise the price and artificially lower it to the original price. Observation will help you not to be deceived and not to get caught on the tricks of the sly salesman. What to do? Look at the products that you liked and write down their prices. This will give a clear understanding of the fairness of the discount at the time of purchase.
Get the maximum benefit
Buying cheap is the customer’s key goal! You can save as much money as possible by comparing the prices of the same product on different sites. The analysis allows you to understand where it is profitable to buy, and where the seller is trying to make a sale by manipulating unfair promotions.
Prepare cash and non-cash payment
Consider a scenario when you’ve planned your budget and made a list with the first item «new fall coat». Yes, that’s exactly the coat from the expensive boutique that you fell in love with while watching the latest season of Fashion Week. And today it’s available at 70% off. The thing was in the last copy, it fits perfectly, both in size and style. With joy, you stand in a kilometer-long queue, and with each served customer you get closer to the coveted purchase. You choose to pay by card, but the technique failed — after many operations, the terminal overheated and completely failed.
Continuation of the story:
Option 1: You ask to put the coat aside while you run home to the other end of town to get the money. But the salesman refuses, arguing that on Black Friday the store is not profitable. You panic. Will the coat go to someone else?
Option 2. It’s okay because you saved paper money in case of emergency. You are enjoying your new coat.
Which ending would you choose?
Watch out for limited offers
Yep, you’ve already made a list of must-have purchases! And it seems you can’t be lured away! But here comes some «heavy artillery» of marketers — limited offers. These are tricky discounts that last only a few hours. They seem to be very profitable and compulsory to purchase. Stop! You need to exhale. Pull out the list and take a close look at whether you actually need these items. Did you find them? Great, move on to the second and third point: control and compare prices. And only when the offer is perfect, feel free to buy.
Don’t let Black Friday rule your budget in 2021! By heeding these tips, you’re sure to own the best buys.
