You're reading: Cosmetics giant L’Oréal contributes to solve ecological, social world challenges

L’Oréal has devoted itself to beauty for over 100 years. L’Oréal Ukraine was founded in 2004. With its unique portfolio of 19 diverse and complementary brands represented in Ukraine, L’Oréal Ukraine is present across the following distribution networks: perfumeries, department stores, pharmacies and drugstores, hair salons, branded retail and e-commerce.

Joint growth is one of the main themes underlying L’Oréal’s CSR commitments. In particular, the Group pays more and more attention to the surrounding communities, creating projects that address real social needs. Corporate social responsibility is a key point of company’s DNA.

SUSTAINABILITY PROGRAM “L’ORÉAL FOR THE FUTURE”

Global warming is accompanied by environmental changes that threaten potentially permanent degradation of human and natural habitats. Sea levels, melting glaciers, ocean warming and acidification as well as extreme weather events are on the rise. With higher stakes must come stronger commitments. This is the reason why L’Oréal has decided to take its efforts even further through a sustainability program “L’Oréal for the Future”. The program’s commitments towards 2030 mark the beginning of a more radical transformation and embody company’s view as to what its vision, purpose and responsibilities should be to meet the challenges facing the world.

By 2025, all of the L’Oréal Group’s sites will achieve carbon neutrality by improving energy efficiency and using 100% renewable energy. In 2030, 100% of the water used for industrial purposes will be recycled and reused in a closed loop. By 2030, 95% of the ingredients in formulas will be bio-based, derived from abundant minerals or from circular processes. 100% of the plastic used in packaging will be either from recycled or bio-based sources in 2030 (we will reach 50% by 2025).

But the initial targets for the environment impact of production sites were set in early 2008. In 2013, the company launched a global sustainability program “Sharing Beauty with All”. By 2020, L’Oréal made a significant impact by way of a sustainable and responsible business model. Between 2005 and 2020, the company reduced CO2 emissions of the plants and distribution centers by 81% in absolute terms, exceeding initial targets of almost 60% by 2020. At the end of 2019, L’Oréal had 35 carbon neutral sites (meaning they use 100% renewable energy), including 14 factories.

BRANDS ACTING TO PROTECT THE ENVIRONMENT AND SUPPORT VULNARABLE PEOPLE

In October 2019, L’Oréal partnered with Albéa, a leader in cosmetic packaging, to develop a new cosmetic tube, in which the plastic part is replaced by an FSC-certified paper-based material, thereby reducing the amount of plastic used by 45% compared to a conventional tube. This year, in Ukraine three L’Oréal brands will launch a range of paper tube products: La Roche-Posay, Vichy and Garnier.

L’Oréal Paris brand aims to end street harassment in public space. In March 2021, L’Oréal Paris together with Hollaback* and UNFPA in Ukraine (United Nations Population Fund) have launched the “Stand Up Against Street Harassment” educational program in Ukraine. The program aims to teach 1 million men and women all over the world how to react and what to do if you experience street harassment or become a bystander. Each can pass E-training on website www.stand-up.ukraine.com or register on free webinars. *Hollaback! is a global leader in the movement to end harassment, NGO based in New York, USA.

76 million young women globally are affected by illiteracy. To help these young women have a voice and the means to build their future, Lancôme has created the Write Her Future initiative. The objective is to enable women to become literate, creating a positive impact on their quality of life and the quality of life of their families and those around them.

L’ORÉAL-UNESCO “FOR WOMEN AND SCIENCE” AWARDS

According to a UNESCO study on women in science released today, while the number of women pursuing careers in science is on the rise, reaching just over 33% of the world’s researchers, progress is still too slow, particularly in Physical Sciences, Mathematics, Computer Science and Engineering. Only 28% of engineering graduates and 40% of computer science graduates are women.

Based on the conviction that the world needs science, and that science needs women, the Fondation L’Oréal and UNESCO are committed to the promotion of women in science, in order to render them more visible, make their talent known and inspire vocations. Since the creation of the For Women in Science program in 1998, 117 Laureates and over 3,500 talented young scientists, PhD candidates and post-doctorates have been supported and honored in 117 countries.

The L’ORÉAL-UNESCO program “For Women in Science” has been active in Ukraine since 2018. In April 2021 L’Oréal Ukraine launches the fourth season of the program in Ukraine.

The program in Ukraine is aimed at supporting young women scientists who are professionally engaged in research in the fields of STEM (Science, Technology, Engineering, Math) in Ukraine in any institution of higher education, research centers of these institutions or in scientific institutions of the National Academy of Sciences of Ukraine. Applicants must have a degree, publications in journals indexed in Scopus International Scientometric Databases and / or Web of Science and are socially active to promote science.

Applications for participation in the fourth season of the Ukrainian L’Oréal-UNESCO Award “For Women in Science” will start in April 2021 via platform www.forwomeninscience.com and will last for three months. The next step is selection of ten finalists to participate in the interviews held by honorable members of the jury in September-October 2021 and the announcement of the three winners in November 2021.

The members of the jury are the leading scientists of Ukraine – academics who are recognized experts in the fields of STEM and have an impeccable scientific and ethical reputation. Each of the three Laureates will receive a cash prize of UAH 150,000 after mandatory deductions and fees.

The world needs science, and science needs women!