The Museum of Bags and Purses in Amsterdam exhibits for the first time an object from Ukrainian brand created in collaboration with American rapper
March 6, 2017
The designer interpretation of Jetsetter 55 bag, created by Ukrainian brand Moreca Atelier involving American rapper Future, has been included in the exhibition of the Museum of Bags and Purses in Amsterdam. The item will be presented to the public as part of “It’s a Men’s World” exhibition of men’s bags and accessories which will take place from March 11 to August 27.
Jetsetter 55 is a travel bag made of two types of Italian full-grain leather with 316L stainless steel hardware. The item is adorned with gold lettering featuring the personal signature of rapper Future and an additional tag bearing the note “Always Secure the Bag” – this phrase is from the song “I Got the Keys”, a track made by DJ Khaled in collaboration with Future and Jay Z. Only 30 copies of this limited edition bag were produced, and each of them was assigned a unique number.
The Museum of Bags and Purses in Amsterdam is the only museum of its kind in Europe. Its collection of more than 5000 objects shows the history of bags, purses and suitcases from the late Middle Ages up to the present day. Iconic bags from famous fashion brands and renowned designers are among contemporary exhibit items. Jetsetter 55 will be the first bag from Ukrainian brand exhibited at the museum.
Founded 2008 in Kyiv, Moreca Atelier is both a small family company and a global creative laboratory that invites for cooperation the best experts – from Italy and Switzerland to Hong Kong and the USA. Oleg and Anton Duma brothers – dreamers, cosmopolitans, and descendants of a famous aviator dynasty – combine in their projects ultra-modern design and extensive knowledge of aviation history, the traditions of skinner craftsmanship and the art of watchmaking.
In 2016, in addition to the collaboration with Future, Moreca Atelier presented an engagement with a multi Grammy award winner and the most influential hip-hop artist of the world – Jay Z. The collaborative work was dedicated to the 20th anniversary of his debut album, “Reasonable Doubt”, certified platinum. Moreca Atelier has become the first Ukrainian brand that succeeded to cooperate with such a high-profile celebrity.
