The landscape of relations between banks and clients is changing with developments in the economy, legislative developments, and the evolving business environment. This applies in particular to premium banking, which is focused on high net worth clients (wealthy clients), offering them a tailor-made approach to the provision of a wide range of traditional and more complex financial products and services.
Successful private banking is based on three pillars.
The first pillar is the professional business manager, with a deep knowledge of the subject, and the peculiarities and sensitives that are intrinsic to premium banking. The second pillar is confidentiality: a client has to trust the bank manager and to be assured that his financial issues are in good hands. The third pillar is high-quality service, which consists of very important details that form the client’s comfort zone, in particular: punctuality, accuracy, scrupulosity, and attention to detail. We attach particular importance to such details. The bank sees them as the secret to building long-term relationships with the most demanding wealthy clients.
Personal, family business and investment finances are three key areas can be identified in terms of the financial needs of a wealthy client.
A payment card is a basic product for a VIP client to address everyday financial tasks. In the modern world, for any person especially whose time is extremely valuable and who loves convenience, it is difficult to do without a payment card.
Our premium cards are universal and convenient payment tools, which allow clients to access their own or credit funds from anywhere in the world, 24 hours a day, to control the movement of funds and use a set of additional features and privileges, among which are 24-hour-a-day support from a personal banker, Fast line and Lounge Key premium services at airports, and exclusive offers from international payment systems.
The unique advantage of our premium cards is that they are multicurrency: a client can link the card to up to five accounts in the most popular currencies: hryvnia, US dollar, euro, British pound and Russian ruble. A client chooses the currency of the main account for conducting settlements independently, depending on the host country and current needs.
Today, a premium payment card is more than just an attribute of high status and respectability. The wide range of opportunities afforded by the card make it practically a full bank in your pocket.
Making a large number and variety of regular payments, and financially supporting family and business needs is also an important attribute of the life of a wealthy client – travel payments, insurance payments, education fees, trade transactions, charitable donations, etc. In this regard, the bank is an indispensable and competent assistant, quickly and efficiently organizing and supporting all financial operations in strict compliance with all norms of financial and tax legislation.
It is natural that wealthy clients seek not only to preserve, but also to increase their financial assets. They are used to comparing the profitability of depositing funds in banks with the profitability of a business. A significant reduction in deposit rates, especially for foreign currency deposits, motivates one to think about alternative tools for increasing funds.
The successful implementation of the thesis of “making the money work” requires skills in diversifying a portfolio of financial assets in order to maximize profits with minimal risk. In such issues, customers face certain difficulties. On the one hand, the range of proposals is very limited in our poor stock market conditions. On the other hand, making a good investment is more complicated than making a classic deposit agreement. It requires certain knowledge, experience, and the ability to understand and accept the level of risk.
Ukraine stands at the beginning of the development path of a full investment market. But today wealthy clients have the opportunity to invest in both internal government securities of the Ministry of Finance (OVDPs) and external securities using individual licenses. By investing in shares of foreign companies and reputable investment funds, clients have to decide which strategy they will choose. A strategy depends on the desired profitability and their own risk appetite.
The bank assumes all organizational and technical aspects of supporting internal and external investments: providing profile analytics, providing recommendations on the formation of a portfolio of stocks and choosing a broker, calculating the expected profitability and risks, developing an optimal individual business plan, preparing and examining a package of documents, and building a literate strategy for tax support, infrastructure support and performance analysis.
Our clients can always rely on professional expert support from the bank and the highest quality services, ensuring the highest efficiency from investing, while minimizing financial and reputational risks.
JSC «BANK CREDIT DNEPR», Ukraine (Head office)
32, Zhylyanska Street, Kyiv 01033, Ukraine
