You're reading: Meduza: Russian journalists in Belarus reshaping media’s approach to propaganda

About a decade ago, after a temporary falling out with Vladimir Putin, Belarusian President Alexander Lukashenko tried to pivot his country to the West. In this endeavor, he had help from a British PR firm called “Bell Pottinger” that once employed some of the most influential spin-doctors in the world. The campaign was a complete failure: the consultants left empty-handed and Lukashenko became an international pariah once again. In August 2020, after workers at state television and radio broadcasters in Belarus started walking off the job in protest as the police brutally dispersed opposition demonstrations, a handful of independent journalists and activists reported that whole brigades of “strikebreakers” from Russia arrived to replace these employees.

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