Since its launch in 2016, high-end brands and influencers have flocked to wear Ukrainian jacket brand, Ienki Ienki.
Celebrities such as Bella Hadid, Julianne Moore, Eva Chen, Emily Ratajkowski and Kourtney Kardashian have shown off their Ienki Ienki jackets in the past, and this week U.S. model Hailey Beiber joins the list.
The street style icon was seen sporting the $1,215 Dunlope Black Jacket on Feb. 12 on her way to her morning pilates in Los Angeles, according to media reports.
Ienki Ienki is known for styling its outerwear to be fashion forward yet practical, with high quality materials to keep customers properly warm. Afterall, the name Ienki Ienki was inspired by the Evenki, formerly known as the Tungus, a widely scattered ethnic group of northern Siberia.
Ienki Ienki stands out from other puffer jackets with its signature hourglass shape inspired by the Michelin Man, the famous mascot of the French tire company. The Dunlope jacket, which Haley Beiber was sporting, is a versatile piece that can flare at the top or bottom depending on how the wearer arranges the buttons.
All of Ienki Ienki’s jackets are also known for experimenting with eye-catching color palettes and patterns.
Now that Hailey Beiber has joined the mix of celebrities captured by paparazzi wearing the Ienki Ienki brand, there might be a further wave of people wanting to buy the brand for themselves. The influencer is known for her street styles, often captured by paparazzi while she is working or enjoying the day with her husband, pop star Justin Beiber. Once those photos are shared, smaller yet highly popular Instagram influencers are soon to boast similar styles to show to their own followers.
Dmitriy Ievenko launched Ienki Ienki in Kyiv in 2016. He wanted to make outerwear that was both stylish and high quality. The brand is very particular about what kind of material it uses, which explains the pricing of Ienki Ienki jackets. The cheapest Ienki Ienki puffer to be found on its website is still well over $1,000.
“Every detail of Ienki Ienki is designed to stand out and make a difference,” the brand writes on its website.
