Ukraine will now promote itself on one of the most popular social networks worldwide, Instagram.
For that purpose, the country has launched a country Instagram account called Ukraine UA, the Ministry of Foreign Affairs reported on July 14.
“Official account of Ukraine — innovative, creative and dynamic European country!” reads the account’s bio.
Using English language for content, the page aims to promote a positive image of Ukraine to a foreign audience. Here, followers will be able to learn about popular tourist destinations, cultural events like festivals, opportunities and everything else there is to know about Ukraine and Ukrainians.
The account now has 11 posts, most of which are captivating photos of city views, natural landscapes and various popular tourist magnets.
In just a day after launching, the page has attracted more than 7,000 followers.
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The account was designed using the award-winning UkraineNOW brand developed by the local creative Banda Agency. It also uses hashtags such as #UkraineNOW, #UkraineUA, #BeautifulUkraine and #ExploreUkraineNOW.
The ministry said that developing Ukraine’s Instagram presence is part of its strategic work to promote the country. Other promotion vectors include the country’s official website and Facebook page.
