Ukrainian fashion brand Ksenia Schnaider has been selected for the participation at the Pitti Uomo 98, a famous bi-annual menswear fashion show held in Italy. It usually showcases fashion giants like French Givenchy and Italian Armani as well as less popular brands.
Ksenia Shnaider will be one of thirteen other men’s fashion companies — plus one special guest Parisian brand Y/Project — that will join the show’s Sustainable Style section this year.
Scheduled for July 16–Oct. 9, the exposition will livestream on Pitti Connect, a website launched during the COVID-19 pandemic by Italian fashion event organizer Pitti Immagine to keep the global vogue business players connected while physical shows were suspended.
Ukrainian Ksenia Shnaider has created a collection of patchwork clothes. Its designers use fabric swatches that companies usually throw away as leftovers.
“We upcycle up to 10 tons of old clothes per year,” designer and co-founder of the brand Ksenia Schnaider says in the video she posted on Instagram. “We search for them through Kyiv’s second-hand markets, wash them and unstitch. And we create absolutely new and fabulous items out of old and unwanted clothes.”
Pitti Uomo is one of the most outstanding fashion shows organized by Pitti Immagine. Others include children’s fashion show Pitti Bimbo, textile show Pitti Filati and perfume event Pitti Fragranze.
Last year Givenchy, U.S. fashion label A|X Armani Exchange, and Italian luxury fashion brand Gucci were participants of Pitti Uomo.
This year all physical trade shows Pitti Immagine were suspended until January 2021 due to the coronavirus quarantine restrictions.
“This has been dictated by the conditions of operational and economic difficulty in which the majority of the manufacturing companies and retailers — shops, department stores — find themselves (affected by) uncertainties that continue to persist…” says Claudio Marenzi, president of Pitti Immagine.
