Masha Popova didn’t expect Y2K butterfly motifs to make a comeback this season. When the Central Saint Martins alumnus designed her autumn/winter 2021 collection – which you may have spied on Bella Hadid, Kylie Jenner, and Dua Lipa – she made the decision to include the winged motifs at “random”. When butterfly-obsessive Dua featured Masha Popova on her IG feed, the brand exploded.
Vogue: Meet Masha Popova, Ukrainian designer behind Billie, Dua’s looks
British singer and model Dua Lipa (C) and Italian fashion designer Donatella Versace (R) acknowledge applause following the presentation of Versace's Women's Spring-Summer 2022 collection during the Fashion Week in Milan on Sept. 24, 2021.
