Kyiv Mayor Vitali Klitschko has said that the amount of outdoor advertisement would be reduced in Kyiv.
“We found a compromise with all the key players in the advertising market and agreed that there should be less outdoor advertising in the city. Today, for example, you will not see so-called cross street banners in the center of Kyiv. You will not see such a large number of billboards. The adopted rules are in effect. This will concern subway. We will minimize the amount of advertising that “hides” both the subway cars and the stations,” the Kyiv City Administration reported, citing the mayor speaking on the NewsOne news channel.
According to him, the issue of streamlining the placement of advertising on transport is urgent.
Klitschko said that he instructed the profile deputy Oleksiy Reznikov and the advertising department of the Kyiv City Administration to develop the scheme for placing advertising on transport in a short time. So, it should not be on windows and doors of subway cars, on the doors of the subway entrance and marble fragments of the station decoration. In addition, advertising should not spoil the appearance of stations, which are monuments of architecture.
