You're reading: Wall Street Journal: How Covid-19 supercharged the advertising ‘triopoly’ of Google, Facebook and Amazon

Wall Street Journal: How Covid-19 supercharged the advertising ‘triopoly’ of Google, Facebook and Amazon

By Wall Street Journal.
A picture taken in Bretigny-sur-Orge on May 19, 2020 shows a sign with the company's logo at Amazon's centre entrance as Amazon France partially reopens amid the pandemic of the novel coronavirus (COVID-19). - US online retailing giant Amazon resumes operations from May 19 at its warehouses in France that were temporarily closed in a labour dispute over working conditions during the coronavirus pandemic, announced the group on May 15, 2020. (Photo by ERIC PIERMONT / AFP)
Photo by AFP

When the pandemic upended the economy last year, companies took a hard look at their advertising plans. Oreos maker Mondelez International Inc. shifted money meant for TV commercials during March Madness basketball and the Summer Olympics into digital platforms.

Read more here.

Repeater ? Photo cut-in with a button ? Photo cut-in without button ? Full-width cut-in with buttons ? Blockquote with button ? Social link to Twitter ? Stories with manual related posts ? Stories with related posts in chosen category ?