International Women’s Day has been around for more than a century, but it has picked up steam in recent years, thanks to its preeminent hashtagability. What started as socialist demonstrations has now evolved into an official holiday in more than two dozen countries, a United Nations day for women’s rights and world peace, and, well, a marketing opportunity for Barbie dolls, cosmetics and beer (because capitalism).
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Dutch Minister of Education Ingrid van Engelshoven (L) wears pink glasses as she stands in front of a cake at The Binnenhof, in The Hague on March 8, 2019, on the occasion of International Women's Day.
