Kyiv Post is looking for a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels with the goal of growing readership and boosting paid online subscriptions. This is a demanding position that requires a person who is motivated to learn the latest trends and adapt the most successful strategies in the news media industry.
Responsibilities:
Plan and execute email marketing strategies to convert non-paying readers to subscribers, identify tools to attract new leads, build, sort, and maintain subscriber databases
Test, measure and report performance of email marketing and SEM (Google, etc.) campaigns and assess against KPIs
Prepare monthly, quarterly, and yearly digital report that includes performance results of all digital marketing activities
Manage communication with subscribers via email
Brainstorm new and creative growth strategies
Requirements
Proven record of a successful implementation of email marketing campaigns via online tools like Mailchimp, Sendpulse, and alternatives; ability to set up email marketing campaigns, design, write marketing copy, schedule, A/B test across audience segments
Excellent command of written English (C1 level) and business communication; ability to assist clients via email to troubleshoot technical and subscription issues
Strong knowledge of Google Analytics; ability to set up trackers for traffic sources, subscription purchases, Facebook pixel, and other trackers for marketing purposes and analytics
Data-driven thinking; ability to work with, generate, analyze, structure, and present data via Google Documents, Google Sheets, and Google Presentations
Knowledge of sales funnel requirements for modern digital and media products; ability to build sales funnel logic and adapt across products and marketing channels
Knowledge of SEM tools on such platforms as YouTube, Google, as well as social media platforms like Facebook, Twitter, etc.
Basic graphic design skills; able to use tools like Canva and more advanced design software like Photoshop, etc.
Would be a plus
Experience working in tech/media companies before, knowledge of media and/or subscription-based digital products, trends
Experience working in customer support and assisting English-speaking customers
Experience in setting up Google, YouTube, Twitter, Facebook ads
Experience working with payment vendors like Paddle, Way4Pay, Apple Appstore, etc.
Experience working with iOS app marketing instruments, knowledge of mobile app marketing strategies
Experience working with Photoshop
Apply with your CV and covering letter, detailing why you are suitable for this position to [email protected]
